United Kingdom Cider Market Insights 2013

off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable. Market valuation data and selected pricing data are also included. Key Market Issues 2012 had an especially wet summer which undoubtedly hurt the cider category. Consumer spending continued to be hindered by the on-going economic situation. Drunk over ice, Magners was the founding father of these so called ‘modern ciders’. These beverages have appealed to a wider audience and blurred the line between FABs and cider. White cider, which had initially been offered as a premium proposition, continue to fade to well under 10% of the market. These strong ciders tarnished the good name of cider and for many years prompted the category to struggle with image problems. Interest in cider is growing around the world with many operators looking to these new markets to expand their businesses.

United Kingdom essential info

October 2013

Its customary to round up taxi fares. United Kingdom tourism board: United Kingdom When to go to United Kingdom Summer (late June-September) brings the warmest weather and least rain though clouds can appear at any time. Through the summer holidays crowds at popular attractions are largest and accommodation booked out. Travel between late May and mid-July, or again in September and the crowds will have eased. Spring (March-May) brings flowers and showers, while autumn (late September-November) sees beautiful red and golden tree foliage and soft lighting. Winter is cold and usually damp; theres some skiing in Scotland but nothing to match Europe’s ski resorts. International airports Heathrow Airport (LHR) is 24km west of central London. Gatwick Airport (LGW) is 48km south of central London. Edinburgh Airport (EDI) is 13km west of the city centre. Getting around in United Kingdom Domestic flights with various airlines link major cities. Most large cities have airports, many offering international flights to Europe and further afield. The UKs rail service is extensive, with regular trains run by numerous private operators serving most parts of the country; it is, though, expensive especially when booked on the day of travel. Save money by booking well in advance. Timetables are online at nationalrail . Comfortable coaches, notably those operated by National Express, cover most of the country; theyre cheaper but slower than trains.

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