Siku News

Instagram’s marketing value has skyrocketed in recent years. The demographics reflect a younger and more engaged user population. When you add in the platform’s multifaceted audience engagement options, you have a tool that amplifies your marketing efforts. Instagram may not be the ideal option for business-to-business interactions, but it is still the most effective channel …

Do you prefer TikTok over Instagram? Presently, this is the question on everyone’s mind. In this article, I’ll be comparing TikTok with Instagram based on hard data. I’m analysing the demographics of each platform’s user base as well as the efficacy of each in terms of conducting business. To find out if TikTok has had …

Did you ever take care of a pigeon colony? If you’ve ever done this, you know that the birds only consume a few of the grains before taking off again, regardless of how many you scatter. Then, suddenly, a few birds descend onto the grain and begin devouring it. The birds that have already feasted …

There’s a solid reason why videos on social media are given such a prominent role in Netflix’s latest smash hit, The Social Dilemma. Marketers (read: companies) and customers alike are increasingly favouring videos over static images. We collaborated with Socialinsider to track Instagram Story viewers‘ habits from April 2019 through September 2020. We’ve analysed data …

In the beginning, the most important decision that users had to make was whether or not to make their profile public or private. This was before Instagram influencers became popular and before the majority of users had the goal of becoming influencers themselves. Now that we’re in a new era, the humble world of Instagram …

According to Instagram’s most recent internal data, over 200 million users regularly see at least one business profile. This equates to 25 million businesses with an Instagram presence. With more than 500 million active users every day, Instagram is sure to be popular among your target demographic. Instagrammers aren’t simply there — they actively participate …

There are millions of people using Instagram, and they’re all sharing their best shots in the hopes of getting some attention. You may make your Instagram images stand out from the ever-increasing pool of users by using one of Instagram’s many creative filters. We have some tried-and-true advice to help you choose the perfect Instagram …

One criterion stands above all others for modern marketers attempting to utilise social media to reach consumers: content is king. Do you really believe that the most popular and influential Instagram accounts just post whatever comes to mind? That’s ridiculous; it’s like a basketball team showing up to a game without a playbook or strategy …

This post will dispel the agile marketing myths and show you how to incorporate them into your social media marketing plan. After reading this article, you’ll have a better grasp of social media agility and be ready to begin conceptualising your own successful marketing initiatives. The Agile Marketing Approach: What Is It? Although the agile …