TikTok Analytics: 4 Key Metrics Every Business Should Track

TikTok is the biggest social media platform on the marketplace, with an estimated billion active monthly users as of February 2021.

Everybody is watching fun movies, participating in challenges, and many audiences will be learning about stock exchanges and other educational stuff that is accessible in bite-sized pieces. It’s similar to YouTube, except for short-form content. Due to the app’s appeal among younger demographics, brands have flocked to it in an attempt to target this desired and frequently tough market.

The Total Amount Of Published Videos

The total amount of content uploaded is a metric that indicates how many films an account has produced over a particular period – this may seem elementary. Still, on a site like TikTok, it is frequently the guiding metric. Suppose your material is interesting and your viewers find it entertaining or informative. In that case, the quantity of TikToks you produce will have a strong correlation with the growth and effect of your account.

A good rate indicates that the account’s traffic is increasing steadily, which is a desirable indicator for TikTok artists.

Average Engagement Rate Per Post

Engagement is a term that relates to frequent conversations with your TikTok videos, such as likes, comments, and shares. Naturally, the higher the amount of involvement, the better.

When dealing with influencers, you can evaluate their average engagement rate per post to determine whether they are worth the investment — an influencer with a larger audience but a greater engagement rate may be a far better investment than a more well-known influencer with millions of admirers.

Tracking and analyzing conversions and profit gains that may have occurred due to social advertisements is crucial for the success of any social marketing plan.

Increase In Tiktok Followers

The follower growth statistic is a unique metric that indicates how your profile is growing on a more regular basis, even hourly.

The jumps in your following growth graph indicate which of your latest episodes perform well on the app, generating engagement to cheap TikTok likes. With these insights, you may build on what is working and attempt to correct what isn’t. When dealing with influencers, the same reasoning applies – track the connection between influencer material’s reach and interaction and follower growth.

If you’re collaborating with multiple individuals, you can urge one to upload their promoted video during the first week of the month and the next to publish the upcoming week. This allows you to attribute variations in your following growth to specific partners.

Hashtag Expansion

Hashtag growth is an excellent tool for tracking the popularity of any branded hashtags you develop for a promotion. For instance, you may collaborate with several influencers on a sponsored challenge. Suppose the task becomes viral and attracts a large number of participants from other TikTok users. In that case, it is an excellent indicator of the success of your generated hashtag and promotion as a whole.

Tools like Tiklytics can provide detailed information on each hashtag, along with the average number of likes, views, comments, shares, and the engagement rate for each hashtag. However, given the transient nature of hashtags, it’s critical to monitor hashtag development more frequently than you might, say, follower progression.

Instead, you may utilize the hashtag increase metric to keep an eye on the platform’s highest hashtags to get ideas for articles to develop and trends to follow. If the celebrities with whom you work on TikTok frequently utilize a set of repeating hashtags, it may be worthwhile to track their rise as well.

Final Remarks:

TikTok is a unique social network where the possibility for virality can exponentially increase your company’s brand reach and engagement. By aligning your business’s TikTok strategy with the right influencers, tracking the correct KPIs over time, and iteratively improving campaigns, your brand may achieve considerable ROI on the trendiest social media network.

How To Get Your Business Started With Instagram Videos

Instagram is a well-known social media network. Instagram has over a billion active users. In summary, numerous business owners & markets are using Instagram to expand their businesses in all aspects. Today, one of the most effective market techniques is video, as approximately 54% of consumers prefer to watch a video about a company or product. In comparison to pictures, videos receive a higher level of interaction. Thus, everyone must attempt to create more videos to expand and build their firm.

Instagram Video Formats For Businesses

Instagram Post-Videos-In-Feed

You may publish video content on the Instagram feed section. You may generate durations ranging from 3 to 60 seconds. It’s entirely up to you; movies could be square, horizontal, or vertical, with a maximum aspect ratio of 5:4. The portrait aspect ratio will be 1080 by 608, while the landscape aspect ratio will be 1080 by 1350. Instagram feed videos are similar to ordinary Instagram posts in that they appear on the feed. As with any other post, viewers may save, like, and comment on the videos.

Create Instagram Stories Videos

Instagram stories are a fantastic way to grow your business. Each article may contain up to 15 seconds of video. The video should be vertical with a 9:16 aspect ratio and a resolution of 1080 x 1920 pixels.

If you want to produce a more successful film, you should use relevant stickers, hashtags, and links. You may partner with industry experts or influencers to present your video content via Instagram stories. On the other side, you can discuss your field with or interview industry experts.


IGTV, introduced to the home page, is the ideal location to host all of your videos. To upload video content, you often produce videos between 15 seconds and 10 minutes in length. If your account is verified, you can pause your video for up to an hour; the ratio and dimensions will be identical to those on Instagram stories. When compared to stories and feeds, you can produce longer movies on IGTV, correct? This stage is ideal for posting lengthier videos; you may create “how-to” tutorials or other inspiring movies. Along with creating such videos, do not hesitate to buy IGTV likes that bring more eyeballs to your content. Also, remember that any content you provide for your video must talk directly or indirectly about your business or brand.

Produce Additional Live Videos

Live videos are an excellent method to engage with your audience in real-time. One of the benefits of live broadcasts is that viewers do not want the polished video or professional. You may develop deeper ties with your fans by using live videos. You may connect with your audience during live videos by inquiring about their daily lives. Alternatively, you can respond to the audience question that appears at the bottom of the screen.

Consider Reels

Instagram just released Reels, a feature that allows users to make short movies up to 15 seconds in length. As with TikTok, there are several tools and possibilities for editing the reel video. Instagram reels, used to make a short video. Instagram reels are top-rated among adolescents and twins; they help them compensate for the loss of TikTok. You may use reels to buy reels views for Instagram and make amusing and intriguing video clips to engage the audience.


Finally, you may use Instagram video advertisements to connect with your target demographic. You may utilize Instagram video advertising based on your needs and objectives. Remember to provide exciting and appealing content for your videos, including hashtags, location tags, background music, a cover image, and, if necessary, subtitles. Experiment with various sorts of content and strive to provide variety in all of your video postings. We think that the strategies outlined above will assist you in growing your business.

How to Select Among a Reel, IGTV, a Post, and a Story on Instagram

Instagram is among the most important social media sites for videos, but it’s becoming increasingly difficult to differentiate between the various video possibilities with new features constantly added. You have the option of posting a finished video to Instagram as a Reel, an IGTV, a Post, or a Story. So, how do you make your decision?

Each video is different and will likely work better in one of these spots than others, so we’ll go through each of the options and how to pick the ideal one for you.

Reel vs. IGTV vs. Post vs. Story vs.

A Reel is a new short-form video product modeled after TikTok’s platform. It enables for a 60-second video made consisting of a single video or numerous pieces put together. You can edit your video clips in the app with audio, screen text, close captions, & graphic effects, just like TikTok.

IGTV is the last video placement that supports long material to fifteen minutes on a mobile device and 60 minutes on a desktop computer. IGTV is similar to YouTube more than any other short clip network.

A Post is a typical video that you upload to your profile and appears in your followers’ primary feeds. The “regular” option was once the only way to share video material on Instagram. Videos in this category can last up to a minute.

Finally, A Story is a brief clip viewed in the small circles at the head of the profile or on the main feed of your followers. These videos can only be 10 seconds long, but you can publish as many as you like in a row.

When Should You Use a Reel?

The Reels feature, like TikTok’s, is ideal for getting your material in front of a new audience. You could buy Instagram reels likes to gain new followers and even customers if you’re a business profile.

When Should You Use IGTV?

Finally, educational content, including product demonstrations, works particularly well on IGTV. Because you have a loyal following on IGTV who knows they’re about to see something more in-depth than other options on our list, you could get away with slightly more time and attention-intensive content. You can buy IGTV views to increase the viewer’s count and make your content popular.

IGTV is also suitable for content that doesn’t entirely suit any of the requirements above. If you have a video that is longer than three minutes and would be tough to break up into articles, IGTV is a terrific option. If you have content that would work on Reels but is more polished and official in appearance, IGTV is a fantastic option. And, like Reels, Instagram TV is a terrific way to get your video in front of new people.

When Should You Use a Post?

A Post is the most common type of video on Instagram, and it plays a crucial role in the video ecosystem. A Post is an excellent choice for less than minute-long information, and you’d like to stay on your page indefinitely. When someone visits your profile and looks through the content, your clip will be available for them to watch and interact with. 

When Should You Tell a Story?

When your content is more casual or underproduced, a Story video is ideal. It’s okay if your story content doesn’t look polished because it’s typically aimed to provide your fans a peek behind the scenes of your brand—actually, the more authentic, bloopers and all, the better.


Each video is different and will likely work better in one of these spots than others. Try to incorporate one or two or all for best results.

Why Should You Begin Scheduling Instagram Posts in 2021?

If you’re attempting to establish an online social media following, you’ve almost certainly heard that you must post frequently and adhere to a strict schedule. It’s the only method to begin grabbing people’s attention and maintaining their interest in your material. However, daily life is inherently unexpected, making it more difficult to write at a regular time. In these instances, you can utilize one of the numerous internet programs that allow you to plan social media updates. If you additionally purchase Instagram automated likes, you can be certain that your postings will be posted and get the attention they deserve regardless of the circumstances.

This article will discuss the several advantages of timetabling your Instagram posts. 

1. You Can Design the Look of Your Feed

The majority of schedulers available online will create a calendar for all of your postings. From there, you may preview not only individual posts, and how your account will appear. This is critical if you want to experiment with your profile’s picture grid by separating images into different postings. The image above demonstrates how a single image can be divided into three distinct posts. As a result, when you plan them, you have complete control over their appearance. 

2. You Can Preserve Your Appearance

When developing a community, it is critical to establish and maintain a distinct aesthetic. Users currently seek out profiles that mirror their aesthetics, and as a result, you will attract a specific demographic. If you are not vigilant, you will lack a positive impression, and your effort will be in vain. When you’ve developed your own distinct style, buy Instagram auto likes to enhance your posts immediately after they go public.

3. You Will Not Be Forgotten by Your Followers

Instagram is a highly competitive platform with over 1 billion monthly active users. When you study this thoroughly, it’s simple to believe that each person sees posts from several accounts. As a result, only one way to ensure they recognize you is to expose them to your information as frequently as possible during the day. A schedule will assist you in maintaining a consistent rate of publishing that will prevent your followers from forgetting or becoming bored with your content. 

4. You Will Make Time Savings

Among the clearest and significant benefits of scheduling your posts is that you will save significant amounts of time. You can dedicate a day during the week to writing all of your postings. Then, for the remaining week, you can devote time to brainstorming innovative ideas for future material. The only thing left to do is to ensure that the posts were published on time and to promote them using Instagram automated likes.

5. You Can Begin Considering Your Captions More Carefully

By saving time on Instagram posting, you can devote more time to truly thinking about the content. Besides the image itself, you can now conduct research and write interesting captions that encourage readers to engage with your postings. In general, larger captions garner more attention than shorter ones. This way, you’ll profit from planning your posts because you’ll be able to devote more of your effort to the more critical aspects of the post creation process.

6. Your Posts Will Become More Engaging

You’ll notice that after consumers become comfortable with your material, they’re more willing to resonate with it. Thus, by scheduling your updates, you contribute to the bonding process with your followers. However, it is critical that your Instagram followers are engaged in your subject and eager to see your latest posts. If this is the case, your post-scheduling efforts will yield remarkable results.

7. The Posts Will Publish at the Appropriate Time

Each audience has distinct days and hours of activity. As a general rule for social media success, you should establish these hours and days in advance to ensure that you will always post material when the followers are online. To ensure this occurs, schedule your posts precisely during these periods of the day. This way, you won’t have to worry about attracting an audience online. 

8. You Can Concentrate on the Promotion of the Remaining Posts

When you’re attempting to grow your Instagram network, you must push it aggressively. These advertisements do not take place exclusively on the platform; you must also utilize the other social media profiles. As a result, you can use the time saved by scheduling posts to promote your account on additional sites.

9. You Can Conduct More Effective Hashtag Research

Finally, planning your Instagram posts allows you to spend more time researching hashtags to use. This is a critical component for any Instagram influencer and can have a significant impact on the performance of your posts. As a result, invest time in researching other specialty hashtags that can assist you in reaching your target audience.

Planning your posts can be transformative for all of the reasons listed above.

How To Use TikTok For Business – A Short Guide For Startups

TikTok has been a rocking social media network over the past few years. It has more than 850 million active users, and TikTok is downloaded more than 1.5 billion times. These stats are enough to prove how popular TikTok is among people and teenagers. TikTok is the best marketing platform for enhancing your business and connecting with your customers. You need to grow a wider audience for expanding your business reach on TikTok. Before marketing on TikTok, you need to know how to use this platform to get a better result. 

How Do Businesses Use TikTok? 

TikTok allows users to record 60-second videos with multiple effects and filters. However, many users choose lip-syncing, dance videos, or meme formats to engage their audience. TikTok for business is a part of the platform that enables brands and marketers to promote their business. TikTok provides many opportunities for businesses to increase their brand awareness on the platform. Additionally, you can use interactive polls, stickers, and hashtag challenges to increase your brand reach on TikTok. 

Also, businesses can use TikTok advertising to attract their target audience on the platform. If your aim is to make content that everyone notices, then you need to share high-quality and engaging content. Here are some video content ideas to boost your video’s visibility and to improve your business. 

1. Post Hashtag Challenges 

Hashtags challenges are one of the top trending TikTok features to increase your brand awareness cost-effectively. There are plenty of hashtag challenges circulating on TikTok every day. Post a hashtag challenge and encourage the audience to make a post related to your content by adding relevant hashtags. 

With this, you can get many followers, get more likes and views for your videos. Nowadays, many businesses are choosing to buy TikTok services to enhance their popularity on the platform. If you buy TikTok shares to boost your account value and increase view count in a short time. As a business, you can create your own hashtag challenges or participate in the trending challenges to expand your business reach. 

2. Create How-To Videos

Founder and CEO of marketing technology company Saru Saadeh said posting how-to videos and tutorials videos get more interaction and engagement than other TikTok videos. As a beginner, you need to post a how-to video to explain how to use your brand and the uses of your products. Additionally, you can share educational type videos to boost your video engagement rate on TikTok. 

3. Share Before And After Videos

Posting these types of videos to your audience makes them trust your brands. Also, before and after videos will showcase a transformation of your product or services. For example, if your business is related to makeup, you can share a quick video of a person before makeup and after makeup. 

4. Upload Behind The Scene Videos

Another easy way to boost your business growth is by sharing behind the scene videos with your followers. This type of video will help your audience to connect with your brand emotionally. Consistently posting behind the scene video will make your audience watch your video again and again.  

TikTok Advertising Options

As a brand, only creating videos will not help you to increase your brand awareness. So you can try TikTok advertising to improve your business on the platform. 

1. Hashtag Challenge 

For this type of ads, you need to create a hashtag challenge with a branded hashtag. Also, you can pay to have your videos on the discover page to get more followers. 

2. In-Feed Native Ads

These ads are similar to regular TikTok videos, and it appears in the user feeds.

3. Brand Takeover Ads

These types of ads appear when a user opens a TikTok app, and it will direct the users to a product landing page. 

These are the effective tips to grow your business on TikTok and to gain more followers to your account. 

Incredible Hacks on TikTok Ads Everyone Should Know in 2021

If you are looking to attract potential followers and customers, increase brand awareness, drive traffic to your website, reach and retain online campaigns, improve your sales growth, and so on. 

TikTok is the perfect place to advertise your brand or business with thousands of followers. 

This blog post will discuss some incredible hacks on TikTok Ads every marketer needs to know in 2021. 

About TikTok Ads 

TikTok is a powerful and easy-to-use platform for every individual and business to advertise their brands and services to millions of users worldwide. 

TikTok offers an incredible opportunity for brands to look forward to their reach. 

If you have a small business with a minimum budget, TikTok ads provide several unique tools to spread your brand globally. With these ads, you can target your TikTok audience based on gender, age, location, interests, and other unique strategies. 

TikTok offers a variety of creative ad formats for users to explore their brand and business. Here are five types of ads on TikTok:

  1. Brand Takeover Ads
  2. In-Feed Native Ads 
  3. Hashtag challenge Ads
  4. Branded Effects
  5. Top View 

1. Brand Takeover Ads 

The brand takeover is one of the best advertising formats that deliver mass awareness and builds direct sales. It is a full-screen ads format that appears on the screen immediately when the user enters the app. 

In this ad, TikTok offers only one take per day per category. It means brand takeover definitely catches a lot of user impressions within a short span of time. 

If you buy TikTok likes, you can instantly reach your brand to loyal audiences. it is an excellent option for your brand to get the fastest growth and receive massive TikTok users within a short time. 

You can use images, GIFs, and videos on these ads to bring more attraction. It not only appears as soon as the user opens the app, but it also displays on the For You page. The clickable link on this ad directly diverts your audience to your landing page or a hashtag challenge. 

2. In-Feed Native Ads 

It is similar to the Instagram stories ad, and it appears in between the For You feed videos. 

You can easily make super creative videos with multiple calls to action. You can make In-Feed ad videos between 9-15 seconds. 

Using this ad format, you can encourage your audience with effective CTAs like downloading your app, shop now, visit your website, and so on. 

It is also a skippable ad, and you can catch the user’s attention only within 2-3 seconds. So, make sure to create your video more attractive and engaging. 

3. Hashtag Challenge Ads

It is similar to normal hashtags challenges and hashtag trends on TikTok. Branded hashtag challenge encourages user participation to make something new and fresh content and build brand awareness. 

It is an awesome way for brands to collaborate with their targeted audience and increase their online community very shortly. 

Branded hashtag challenge provides both organic and sponsored opportunities for your brands. When a user clicks on a sponsored hashtag, they have directly reached a landing page. 

4. Branded Effects

It is similar to Snapchat’s branded lenses and effects. Now TikTok offers several effects for brands like stickers, AR filters, green effects, and lenses. 

A branded effect is an excellent way to attract and encourage TikTok users to interact with your brand directly. 

5. Topview 

It is a fresh advertising feature that helps to build your brand takeovers. It appears on the screen after 3 seconds after the user opens the app. 

Top View ads appear at the top of the TikTok For You page. You can create these ads for up to 60-seconds with auto-play and sound effects. 

These are the effective TikTok ads that everyone needs to know in 2021. In the upcoming years, social media will be empowered in the world of digital marketing. TikTok is one of the fastest-growing platforms globally, and it takes your brand with a huge audience. 

6 Effective Ways To Boost Your Instagram Followers Instantly

Instagram is one of the fastest-growing social media platforms in the competitive world. It is not only for sharing photos and videos but also for many marketers who choose Instagram to promote their brand on a huge platform. Without a potential audience, you are not able to create a successful Instagram marketing strategy. 

Many people are still struggling to grow their Instagram followers to get more engagement for their posts. Here are a few tips to boost your Instagram followers to your account. 

1. Post Instagram stories

Stories are one of the best Instagram features that allow everyone to post 15 second short videos or gif images. Stories are placed on the top of the Instagram home page, and it has the potential to attract your followers to see your stories. With this, your Instagram story views will increase automatically. Additionally, you can buy IG story views to improve your story engagement. 60% of people said they are very much interested to see stories posted by brands. Post stories regularly and find new audiences to your account. 

2. Know How The Instagram algorithm Works 

 If you want to grow your followers on Instagram, you need to learn how the algorithm works on the platform. Algorithms may change anytime, but you need to stay relevant to engage your audience and find new audiences to your account. Here are some useful tips you should consider while learning the Instagram algorithm. 

Interest: post a variety of content and find which content is mostly liked by your followers.

Build a relationship: connect with the account that regularly engages with your content.

Usage: track the analytics and see how often your audience uses Instagram apps.

Use these simple tricks to get more followers to your Instagram account.

3. Write great captions

Compelling photos will catch people’s attention; similarly, attractive captions will make them engage with your content. Captions allow you to share detailed information about the photo or videos you post. Additionally, using keywords in your caption helps your content visible in the search result. You can use 2,200 characters in your caption but don’t write your caption like a blog. Use 500 characters to write a catchy caption to attract more audience to your account. 

4. Research and Use Hashtags

The hashtag is the only tool to increase your content visibility on every social media platform. Use the right hashtags to explore your content to a wider audience and get new followers to your account. Hashtags are essential to gain more followers to your account. On Instagram, you can add up to 30 hashtags but for a great result, add nine hashtags to get maximum engagement for your posts. Use some trending hashtags to get a massive audience to your profile. 

5. Post Consistently

Posting regularly will make your followers stay relevant about your brand. To get a better result, post two times every day to keep your followers’ feed fresh. Posting consistency is a key feature to getting your content seen, and it will increase your post impression. If you want to get more impressions for your post, then buy Instagram impressions to boost your post. Maintain the same posting time to engage your audience and attract new followers to your account. 

6. Collaborate With Other Accounts

Another exciting way to get more followers to your Instagram account is by parting with other accounts. Collaborating with other accounts, you can get a chance to showcase your brand personality to a wider audience. Ask your friends to share your content by tagging your account. It will help you to get a massive audience to your Instagram account instantly. By sharing content with others will make their audience visit your profile. If they liked your profile, then they become your followers. Apply these strategies to grow your Instagram followers instantly to your account. 

4 Ideal Ways To Increase Your TikTok Followers For Your Business

TikTok was launched in September 2016, and it has gained more popularity over the past five years. It has an incredible growth almost all the generation, teens, kids are used this social media. 

Without any doubt, TikTok is one of the best video-sharing platforms in the fastest-growing world. This application was most downloaded in the year 2020. It allows you to create a short video with music, use filters, and upload them to your account. 

Here I listed out the top 6 ways to increase your followers on the TikTok Platform. Increasing followers will help to boost your brand presence among the audience. 

1. Create Own Challengers on TikTok

If you want to establish your brand among the audience, you should try something new and post them. Didn’t get it? You should create your own challenges with hashtags. 

For instance, Jennifer Lopez creates a challenge for their fans. That was to create a dance video on her songs and post them into their TikTok account using some specific hashtags. Undoubtedly, the particular dance video got a million views, and the hashtags went trending. 

Make a challenging video that promotes your brand and gains more followers and views for your brand. 

2. Post Your Videos at a Peak Time

If you want to increase your TikTok presence, you should concentrate on post-timings. Before posting your video content, you need to check the exact timings when your viewers are online.

Are you using a TikTok Pro account? Then you can see the analytics when users are spending their time on TikTok. At this time, you can post your videos and get more engagement for your videos. 

Note: With a TokTok pro account, you will look at your analytics only for the last seven days. And the timings are shown in the UTC zone (universal zone). 

If you’re not a pro user, you can post your videos between 4 PM and 7 PM. Indeed, the audience responds to your videos, and you will get more followers. If your TikTok followers increase, you will gain more views and likes. 

3. Use More Hashtags

Yes, you need to use more hashtags, but never dump hashtags. Rather, stick to using the most appropriate and trending ones to get your videos seen by a large number of people. Probably, it would be a big hit if you implement a  wrong hashtag strategy for your videos. Sometimes your video might receive lesser engagement with the right hashtags though. If you face such a situation,you could straightaway buy TikTok views to boost popularity and increase brand reach. Don’t forget to add the mandatory hashtags such as #ForYou and #fyp to gain the coveted spot on the For You Page in addition to using content relevant hashtags.

4. Give Important Information To Your Followers

TikTok is one of the best social media to share information with your followers. If you want to make educational videos, surely you will do so by using this platform. Without a doubt, you can use the exact video on your other social platforms such as YouTube, Facebook, Instagram, etc. 

One of the best TikToker Brian Fanzo, is the best example for you. To find precisely what works best, you must update your account to the Pro version of TikTok. This updated version helps you get more TikTok insights, enabling you to see perfectly how your TikTok videos are performing based on your viewer’s age, country of residence, and more. 


I hope that you have enjoyed these four tips to gain more TikTok followers in 2021. Find creative ideas and implement them with your videos. Surely, these ways help boost your TikTok following and improve your views count on the TikTok platform.

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