Instagram’s meteoric rise has made it one of the world’s most widely used social media sites. Users can interact with material from major businesses while sharing photographs and videos with their followers. More than ever, businesses are looking to capitalise on this demographic by shifting their focus to more engaging mediums like video. However, it’s …

In the last five years or so, the advent of social media has undeniably altered the face of marketing forever. Until recently, a company’s blog or a connection with the media were its only meaningful options for online advertising. You have a lot of alternatives on any social networking site right now, but Instagram and …

Getting more followers on Instagram isn’t as easy as it was even a few years ago, and people are seeking for solutions. Finding out how to obtain actual followers on IG and be seen might be difficult, what with the app having almost 1 billion monthly active users and an unpredictable algorithm. You can stop …

Search engine optimisation (SEO) can and should collaborate with social media marketing. Here are five social tactics that have been shown to boost SEO results. Your website’s SEO performance and Google search ranking can benefit from the use of social media. However, many in the marketing industry still see SEO and social media marketing as …

The worst thing a company can do is use social media for the sole purpose of keeping its presence alive, by posting random content. Due to the complete randomness of the selection process, last-minute disorganisation and anxiety episodes are not uncommon side effects. Using this method, you can rest assured that people will notice your …

The prospect of delving into Google Analytics data might seem overwhelming to many hotel owners and managers. However, analysing and reporting this data becomes lot easier if you have a firm grasp on the foundations of what each key performance indicator (KPI) represents and what it monitors. Many hotel marketers overlook Google Analytics’ potential for …

Instagram’s marketing value has skyrocketed in recent years. The demographics reflect a younger and more engaged user population. When you add in the platform’s multifaceted audience engagement options, you have a tool that amplifies your marketing efforts. Instagram may not be the ideal option for business-to-business interactions, but it is still the most effective channel …

Do you prefer TikTok over Instagram? Presently, this is the question on everyone’s mind. In this article, I’ll be comparing TikTok with Instagram based on hard data. I’m analysing the demographics of each platform’s user base as well as the efficacy of each in terms of conducting business. To find out if TikTok has had …

Did you ever take care of a pigeon colony? If you’ve ever done this, you know that the birds only consume a few of the grains before taking off again, regardless of how many you scatter. Then, suddenly, a few birds descend onto the grain and begin devouring it. The birds that have already feasted …

There’s a solid reason why videos on social media are given such a prominent role in Netflix’s latest smash hit, The Social Dilemma. Marketers (read: companies) and customers alike are increasingly favouring videos over static images. We collaborated with Socialinsider to track Instagram Story viewers‘ habits from April 2019 through September 2020. We’ve analysed data …