Showing: 51 RESULTS
Social Media

How To Set Up Instagram Marketing Strategy?

Instagram’s meteoric rise has made it one of the world’s most widely used social media sites. Users can interact with material from major businesses while sharing photographs and videos with their followers. More than ever, businesses are looking to capitalise on this demographic by shifting their focus to more engaging mediums like video. However, it’s …

Social Media

Here Are Ten Schedulers You Can Use In 2023

The worst thing a company can do is use social media for the sole purpose of keeping its presence alive, by posting random content. Due to the complete randomness of the selection process, last-minute disorganisation and anxiety episodes are not uncommon side effects. Using this method, you can rest assured that people will notice your …

Social Media

Google Analytics’ Most Important Social Media Metrics

The prospect of delving into Google Analytics data might seem overwhelming to many hotel owners and managers. However, analysing and reporting this data becomes lot easier if you have a firm grasp on the foundations of what each key performance indicator (KPI) represents and what it monitors. Many hotel marketers overlook Google Analytics’ potential for …

Social Media

Best Practises for Generating Leads on Instagram

Instagram’s marketing value has skyrocketed in recent years. The demographics reflect a younger and more engaged user population. When you add in the platform’s multifaceted audience engagement options, you have a tool that amplifies your marketing efforts. Instagram may not be the ideal option for business-to-business interactions, but it is still the most effective channel …

Social Media

The Complete Guide To Instagram Hashtags

Did you ever take care of a pigeon colony? If you’ve ever done this, you know that the birds only consume a few of the grains before taking off again, regardless of how many you scatter. Then, suddenly, a few birds descend onto the grain and begin devouring it. The birds that have already feasted …

Social Media

Instagram Story Video To Increase Engagement

There’s a solid reason why videos on social media are given such a prominent role in Netflix’s latest smash hit, The Social Dilemma. Marketers (read: companies) and customers alike are increasingly favouring videos over static images. We collaborated with Socialinsider to track Instagram Story viewers‘ habits from April 2019 through September 2020. We’ve analysed data …