How To Use TikTok For Business – A Short Guide For Startups

TikTok has been a rocking social media network over the past few years. It has more than 850 million active users, and TikTok is downloaded more than 1.5 billion times. These stats are enough to prove how popular TikTok is among people and teenagers. TikTok is the best marketing platform for enhancing your business and connecting with your customers. You need to grow a wider audience for expanding your business reach on TikTok. Before marketing on TikTok, you need to know how to use this platform to get a better result. 

How Do Businesses Use TikTok? 

TikTok allows users to record 60-second videos with multiple effects and filters. However, many users choose lip-syncing, dance videos, or meme formats to engage their audience. TikTok for business is a part of the platform that enables brands and marketers to promote their business. TikTok provides many opportunities for businesses to increase their brand awareness on the platform. Additionally, you can use interactive polls, stickers, and hashtag challenges to increase your brand reach on TikTok. 

Also, businesses can use TikTok advertising to attract their target audience on the platform. If your aim is to make content that everyone notices, then you need to share high-quality and engaging content. Here are some video content ideas to boost your video’s visibility and to improve your business. 

1. Post Hashtag Challenges 

Hashtags challenges are one of the top trending TikTok features to increase your brand awareness cost-effectively. There are plenty of hashtag challenges circulating on TikTok every day. Post a hashtag challenge and encourage the audience to make a post related to your content by adding relevant hashtags. 

With this, you can get many followers, get more likes and views for your videos. Nowadays, many businesses are choosing to buy TikTok services to enhance their popularity on the platform. If you buy TikTok shares to boost your account value and increase view count in a short time. As a business, you can create your own hashtag challenges or participate in the trending challenges to expand your business reach. 

2. Create How-To Videos

Founder and CEO of marketing technology company Saru Saadeh said posting how-to videos and tutorials videos get more interaction and engagement than other TikTok videos. As a beginner, you need to post a how-to video to explain how to use your brand and the uses of your products. Additionally, you can share educational type videos to boost your video engagement rate on TikTok. 

3. Share Before And After Videos

Posting these types of videos to your audience makes them trust your brands. Also, before and after videos will showcase a transformation of your product or services. For example, if your business is related to makeup, you can share a quick video of a person before makeup and after makeup. 

4. Upload Behind The Scene Videos

Another easy way to boost your business growth is by sharing behind the scene videos with your followers. This type of video will help your audience to connect with your brand emotionally. Consistently posting behind the scene video will make your audience watch your video again and again.  

TikTok Advertising Options

As a brand, only creating videos will not help you to increase your brand awareness. So you can try TikTok advertising to improve your business on the platform. 

1. Hashtag Challenge 

For this type of ads, you need to create a hashtag challenge with a branded hashtag. Also, you can pay to have your videos on the discover page to get more followers. 

2. In-Feed Native Ads

These ads are similar to regular TikTok videos, and it appears in the user feeds.

3. Brand Takeover Ads

These types of ads appear when a user opens a TikTok app, and it will direct the users to a product landing page. 

These are the effective tips to grow your business on TikTok and to gain more followers to your account. 

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