Instagram marketing is still a relatively new idea, and many firms fail to realise its full potential despite its rising popularity and tremendous reach. The most widespread misconceptions about Instagram’s marketing potential may be to blame. Whether you’re a recruiter searching for fresh ways to showcase your company’s values and culture or an e-commerce marketer looking for ways to sell your goods, it’s time to put an end to the 5 most pervasive misconceptions about using Instagram for business.
Here are the top 5 misconceptions about using Instagram for professional purposes.
1. Brands Must Have a “Visual” Appeal
Wrong. A fashion industry breakthrough is not necessary to become an Instagram sensation and successfully interact with your audience. Brands with strong visual identities, such as those in the fashion, food, and lifestyle industries, have an easier time of it on Instagram; but, any business may reap the marketing benefits of this platform. You don’t have to limit yourself to posting photographs of your products on the site; you could instead provide information about your company’s values. Being a service-oriented business, Brand24 frequently shares images from behind the scenes, highlighting what it considers to be its greatest strength: its employees.
2. Irreproducible Outcomes
It’s true that Instagram doesn’t come equipped with its own analytics system, but there are plenty of free third-party analytics programmes that can keep tabs on your Instagram account and provide you with the most relevant data to drive your social media marketing. You may use tools like SimplyMeasured, Iconosquare, and InstaFollow to do this.
3. The Interactional Choices Are Very Restricted
In a word, no. Although Instagram is primarily a smartphone app and, in contrast to other social networks, is focused solely on photos and short videos (up to 15 seconds in length), there are still many ways to engage with your audience and attract new visitors to your profile. Something to think about:
4. Nothing to promote, number four.
Completely incorrect. There are now three types of advertisements that businesses may employ on Instagram: photo ads, video ads, and carousel ads. The first two appear to be ordinary images or films, yet they each bear the word “Sponsored” at the very top. Carousel Ads are visually comparable to Picture Ads, but they include a carousel of photographs that visitors may swipe through, as well as a call to action button that can direct them to a different website.
5. Instagram links don’t work, according to the fifth point.
This is true to a certain extent. Your Instagram bio is the sole area to include a clickable link. Leaving the link beneath the image or video will prevent users from accessing it. However you may at least indicate in the description that the link works and leads to your profile. Adapt it for use in seasonal advertising or other marketing initiatives.