Instagram’s marketing value has skyrocketed in recent years. The demographics reflect a younger and more engaged user population.
When you add in the platform’s multifaceted audience engagement options, you have a tool that amplifies your marketing efforts.
Instagram may not be the ideal option for business-to-business interactions, but it is still the most effective channel for reaching and engaging with a youthful audience.
If you’re a company looking to reach a younger demographic and build a customer base using Instagram, you’ve come to the correct spot. I’d like to share some of the lead generation methods I’ve been experimenting with.
But first, let’s talk about what makes Instagram so powerful, and why you need to incorporate it into your lead generating plan.
How Does Instagram Generate So Many Leads?
From the user’s vantage point, interacting with others on Instagram just feels more natural. I think Facebook was headed in the right direction before it became too commercialised and lost its original purpose of bringing people together.
You may thank the following for the success of Instagram Lead Generation:
Increased numbers of users Over the previous few years, Instagram’s monthly user growth has averaged just around 10 million. Instagram is clearly the social networking site that younger people prefer the most.
Very Many Users Active Each Day
You read it right; 500 million people use Instagram every single day. Instagram has daily users in the half-billion range. That’s a large pool of prospective customers all in one location, just waiting for you to reach out to them with the proper post or message.
Facebook No Longer Shines
Don’t get me wrong; I think Facebook is still the best alternative for B2B advertising and promotion. However, Facebook is no longer cool among young people. Recently, they lost as much as 500,000 DAUs.
The median age of an active Facebook user is currently above 40. Facebook isn’t the ideal place to market your business unless your items appeal to that age group.
Versatile and Adaptable
Instagram has been on the lookout for, and responsive to, emerging trends, such as the surge in popularity of short-form video thanks to the popularity of platforms like Tik Tok and the Stories feature offered by Snapchat. Currently, Instagram Stories are more popular than Snapchat Stories.
Several Selectable Interacting Choices
Instagram users are given several options for engaging with a company’s brand. You may build polls, questions, feedback collections, countdowns, and more. This results in a high rate of user engagement and lead generation.
Here are the best ten ways to get leads from Instagram.
Fix up that Instagram page!
A reader is interested in what you have to say and comes upon your content. They will immediately move on to seeing your Instagram page. Make sure your profile is set up in a way that encourages people to become paying clients.
Consistently Deliver Value
This idea was adapted from content marketing and tried as a lead generating method on Instagram, with remarkable success. To provide value for your audience means to provide them a solution to a problem they are experiencing.
Instagram Stories with Added Links
Businesses and profiles with more than 10,000 followers on Instagram can include clickable links to their stories. Stories with embedded links can be posted after the first story in order to pique readers’ interest.
Users may be sent to the specified web page by having them swipe up on the link. Now, if your landing page converts well, you can utilise this strategy to continually bring in new leads.
Involve Your Viewers
Establishing rapport with your target demographic without putting sales first is the whole point of social media marketing. It should come as no surprise that communicating with other people is the fundamental purpose of every social media site.
You may build rapport with your target market by having ongoing conversations with them about things other than your products and services. You can establish reliability and comfort with this link.
When your target market is well-versed in your brand, they will turn to you first anytime they have a need for the products you provide.
Join Forces With Key Opinion Leaders
You’d have to have been living under a rock for the past several years to have missed the explosion in importance and success that is influencer marketing. If you need more convincing, consider this: influencer marketing generates a 600% ROI on marketing spend.
Promote your best-selling books frequently.
It’s well-known in the field of consumer psychology that individuals rarely respond favourably on the first occasion they’re asked to do anything. This necessitates more frequent updates highlighting your best-selling products.
You may rest assured that your best-seller will not only sell well, but will also be warmly received by customers and critics alike. When you combine these benefits with consistent publishing, you may make a strong impression on an expanded audience.
You may play around with the format, topic, and tone of the article so long as your top-selling product remains the central emphasis.
Give Away Prizes And Hold Contests
Instagram profiles can have a few call-to-action buttons. Call, Text, Email, or Get Directions are your default options. If you’re looking for direct sales queries, the phone and text buttons are your best bet.
Put Money Into Instagram Lead Ads
The primary advertising campaign gives you extensive management over the demographics of its viewers. You’ll need a Facebook page in order to use the Facebook Ad Manager, which means you’ll also need a Facebook account.
When done correctly, generating leads on Instagram is simple and efficient. Since the epidemic, consumers have increased their time spent online, which you may leverage to your company’s benefit.