Instagram’s fame is not something that has to be explained. Instagram stated in June 2018 that it has reached one billion active users per month. At the same month, it was said that the worth of this social media site had topped $100 billion. To put that in perspective, Facebook paid $1 billion to purchase Instagram a little over seven years ago.
Instagram’s success may be attributed in large part to the app’s emphasis on visual content. Images and videos are much more likely to pique a user’s interest than plain text posts on social networking. Although just about 0.07% of Facebook users and 0.03% of Twitter users interact with brand-posted material and promotional videos, on Instagram, that number jumps to 4.21%. To no one’s surprise, Instagram has seen a yearly increase in user engagement of 81%. Around two billion individuals log onto Instagram at least once a month.
Instagram has been focusing heavily on video over the past three years. In 2016, Instagram introduced the option to share 60-second long videos. Then, Instagram introduced IGTV, a feature that lets users upload films up to an hour in length. Instagram Stories have been increasingly popular as of late because to the rise of short films that offer a look into the character and tone of a brand.
Instagram Live is a new addition to Instagram Stories that lets users shoot live videos for up to an hour without the need for retakes. Instagram Stories, however, may be shared as a “highlight” on your profile, but Instagram Live recordings cannot be rebroadcast or shared again.
While these updates may pose difficulties for Instagram marketers used to the status quo, they also bring new possibilities. In this piece, you’ll get helpful advice on creating promotional films.
What Elements Make a Successful Promotional Video?
Instagram may be thought of as a bottomless pit of visual content. Knowing what makes a viewer watch some videos and skip others is the key to sticking out and improving brand interaction.
The length of the video
Depending on how long a video is, it may receive more or less attention. The problem is that there is no standard length that applies to all platforms.
Until recently, Instagram’s maximum video duration was only one minute, so users understandably expect videos to be concise. It’s common for Instagram Stories to last only 15 seconds. For a marketing film to last longer than 30 seconds, it must be highly interesting.
This, however, may alter in the future. Now that IGTV exists, Instagram users will gradually start watching longer videos. Keep trying out different video durations to find out what your audience responds to most.
Captions
One of the most successful methods of keeping your audience interested in such situations is the use of in-video animated text subtitles. Watching videos is now possible without needing to crank up the volume thanks to professional text animations.
Music
The video’s whole atmosphere, emotion, and experience can be drastically altered by the music you choose to accompany it. Two videos can use the same footage yet sound very different if they choose different music. It’s important to pick a name that fits in with the overall theme of the campaign. I hear Instagram videos set to music but I don’t know where to start. A fantastic addition to Instagram Stories is the ability to include music. If you want to add music to your Story before uploading it, all you have to do is tap the “Music” sticker. If you want a certain part of the music to play every time someone watches your Instagram Story, you may do it from this screen.
Video File Type
Format choices like video may also have a big impact on how involved users become. Mini videos, sometimes known as GIFs, are a common type of online video. The typical length of one of these videos is 1-2 seconds.
To keep viewers interested during a 30-second spot’s runtime, the ad needs to show them something interesting.
Instagram users are not very interested in commercial content. Commercials may be the best type of video to increase interaction if your business already has a sizable fan base.
With Instagram highlighting your live broadcasts at the top of your followers’ feed, you can be sure that they will be seen by your audience. Get the word out ahead of time about your live streaming so that your fans can tune in during the event for maximum participation.
Making popular promotional films that people want to share
The next step is to learn how to make these Promo videos using our newfound knowledge of Instagram-friendly video durations and codecs.
Promo films of excellent quality need more time and money to produce than still images or written copy. But, because of Instagram’s strong engagement metrics, the return on investment (ROI) for even the most resource-intensive campaigns may exceed what marketers see with Facebook or Twitter content marketing.
Creating a Video Montage
A lot of companies use collages when they introduce a new product or new version of an existing one. Collages combine many still images into one moving one. The perfect collage features enough in-video subtitles and lasts for fewer than 45 seconds.
Vlogs
For Instagram influencers, vlogs or “selfie-videos” are a common way to communicate with their fans and build a following through Instagram Stories. The success of vlogs may be attributed to the fact that they provide a platform for marketers to tell stories that resonate with their audience. Faceless brands often partner with influencers who can reach their target audience through these kind of videos.
Live-Action Footage
When promoting a product, nothing beats an in-use video. Essentially, they are video demonstrations of your product in use. GoPro, a manufacturer of action cameras, stands out as a prime example of this type of business model because of the thrilling movies its consumers have created while using GoPros.