In the beginning, the most important decision that users had to make was whether or not to make their profile public or private. This was before Instagram influencers became popular and before the majority of users had the goal of becoming influencers themselves.

Now that we’re in a new era, the humble world of Instagram has also undergone significant transformation. Once upon a time, Instagram was nothing more than a simple platform for users to upload photos and share snippets of their lives through artistic representations of those lives.

At the moment, everything on Instagram is focused on business and marketing, and the competition is fierce.

Because of all of the advantages that an Instagram business profile could provide, the transition to using one was unavoidable. Marketing on Instagram is now an absolute must for businesses who wish to communicate with their ideal customers. It goes without saying that the presence of your brand on Instagram can determine the identity of your brand.

What exactly is a business account on Instagram?

Your brand will receive undivided attention on an Instagram business profile, much like it would on a Facebook page. You will get access to the Instagram business profile features through this profile. These features are not available on personal profiles on Instagram. This function was developed specifically for companies and businesses that want to sell their goods and services on the platform and want to reach their existing audience base.

How does one go about creating a business account on Instagram?

Step 1: Ensure that you have the Instagram app installed on your device.

Step 2: Navigate to your profile and click the corresponding button on the right.

Step 3: Navigate to the Settings Menu

Step 4: Select the Accounts menu, then tap the button labelled “Professional Account.”

Step 5: Determine which of the two alternatives is most suitable for you by picking one of them. (Stay tuned for more on this!)

Step 6: Check to see if you would like to link your Facebook page with the Instagram business profile that you have.

VOILA! Your Instagram account for your business is now available.

Where do you draw the line between being a creator and being a businessperson?

Instagram provides you with the option to pick one or the other for a certain purpose. As a platform, Instagram is now being utilised extensively for influencer marketing. As a result, several categories have been developed in order to facilitate simpler collaboration between businesses and influencers.

The Creator account is designed primarily for content creators, including public figures, artists, and influencers. On the other hand, the Business account is best suited for businesses, organisations, and other types of service providers. This choice is extremely important because it establishes your identity on the platform, which in turn makes it easier for your followers to recognise you.

Why Should Your Business Use Instagram?

At first, it wasn’t entirely clear to brands why they needed to establish a presence on Instagram via a corporate account. It’s possible that some of you have the same question in your head. The following is a list of the reasons why you need to register a business account on Instagram.

1. People who use your service will regard you as an expert

When you establish a presence on Instagram with a business page, both other users and your followers will begin to take you more seriously. Your identification on the platform may be affected as a result of this. More than just a bio can be included on the business page that you create. It enables you to have a contact button for your company, which simplifies the process that users go through in order to get in touch with you directly. On personal accounts, you won’t be able to access this feature.

2. Take pleasure in the insights provided by your account

Both enterprises and brands are developing interesting new content in an effort to maintain their viewers’ interest. One of the most significant advantages of having an Instagram business account is the ability to obtain analytics regarding the success of your account.

These insights are comparable to a treasure trove of data that reveals information about your audience as well as the reach and engagement of your content. Utilising these metrics will assist you in developing more efficient marketing strategies.

3. Include links in the tales you post on Instagram

After setting up an Instagram account for your business, you will have the ability to include links in your Instagram stories. However, in order to add links to your page, you will need to have more than 10,000 people following it. This feature is restricted to the use of Instagram business accounts only!

4. Helps you attract relevant audience

Having a company account on Instagram helps attract relevant audiences on the network, which is another advantage of having an Instagram presence there. People who are interested in your goods and services will typically follow your account, and this can provide you with valuable insight regarding the demographics of the audience that is interested.

5. You have the option to make advantage of the Shoppable functionality

The shoppable feature on Instagram is very popular among users. This only applies to Instagram accounts that are used for businesses. It can be beneficial to your business to incorporate shoppable posts into your Instagram feed. Additionally, it is now simpler for customers to make purchases directly from the app. Additionally, this can help you increase the engagement on your posts.

We are confident that the aforementioned arguments will have persuaded you to create a professional account on Instagram and use it for commercial purposes.

You don’t need to be concerned because Instagram gives you the option to revert to your personal account at any time if you decide that the business account is not for you.