Nowadays, a company’s social media accounts should be an integral part of its content and marketing strategies. That’s why managing social media accounts has become a profitable profession in recent years. So, you’re thinking about making the switch to this field, or maybe you’re currently working in it, and you want to make sure you succeed in your job. Take this post’s suggestions to heart if you want to improve your abilities.
What Makes a Good Social Media Manager: 7 Qualities
A successful social media manager needs to have a few key qualities in addition to the more obvious writing and graphic design skills. Your favourite accounts (like @Wendys or @DennysDiner) are managed by people who have these qualities down pat. What you need to know about them is as follows:
They have a high level of originality and are excellent idea generators 1.
It’s not easy to be seen in the sea of content that is today’s social media. To stand out, you must present compelling arguments or evidence. New perspectives! A social media manager’s ability to think outside the box and come up with brilliant, actionable strategies is crucial. Writing and visuals both benefit from a creative mind behind them, therefore it’s important to find someone with strong abilities in both areas.
Secondly, They Have Character (& Even a Sense of Humor)
Those with distinct personalities stand out among the masses on social media. Those are the ones that people remember, and conversations revolve around, especially if they are also funny. (Consider @Wendys and the constant shaming of rivals).
Of course, not all companies can get away with such antics, but that doesn’t mean you have to be dull and humdrum in your social media postings. Flavoring is still an option. Get folks to laugh or grin, and they’ll keep coming back for more. Making people feel like they know you as a person and having some fun with your brand is a certain way to strengthen that connection.
They have fantastic communication skills, which is a plus.
One of the greatest things about social media is the way it facilitates communication amongst individuals from all over the world. Managers of social media accounts are expected to interact with followers. Relationships with potential clients, consumers, influencers, and others are essential. For this reason, effective communication skills are crucial. You should always be conscious of how the information you produce reflects on the company you work for.
They have excellent lead detection abilities, which is a key to success in the business world.
As a social media manager, one of your primary goals should be to increase revenue for the companies you represent. In the end, you want your employer to succeed. And you can accomplish that if you learn to keep an eye out for prospective leads on the channels you’re already exploring.
Listen carefully to what people are saying on social media about your brand and the products or services you provide. Make the most of these chances to meet new individuals and give assistance instead of pushing your product directly on them. Establish credibility first, and you’ll have a far better chance of closing the deal.
Fifth, they are willing and able to lend a hand.
While representing a company online, you may be tasked with answering customer support questions or addressing complaints. These days, people are more likely to take to social media to air their grievances than they are to pick up the phone or write an email.
You should be ready to respond to any inquiries or concerns that may be raised. And you should be kind and respectful in doing so. Don’t forget that customers are looking to you as the brand’s representative to answer their questions and solve their problems. If you have any questions about utilising Twitter for customer support, I have developed a piece specifically for you. If you’re looking for advice, you should definitely look into it.
They are eager to go deep into the information.
There is also no ignoring the facts! A social media manager’s knowledge of analytics is not limited to the tools provided by each platform. Information gathered in this way may be used to produce more of what the target audience like and less of what they don’t by focusing on the former. Make more of what customers enjoy, and your audience, engagement, and sales will all increase.
They should have a strong interest in the job they are doing (see also #7)
Let’s not sugarcoat this. It might be difficult to keep track of several social media profiles in today’s fast-paced digital environment. Even outside of normal business hours, a social media manager may be called upon to take charge. A lack of enthusiasm for one’s profession is a surefire recipe for burnout.
Be sure a profession in social media is something you’re passionate about if you’re going to pursue it. It will be considerably less of a hassle for you to do your work (and do it correctly).