Most people’s everyday lives now incorporate some form of artificial intelligence via social media. Can’t take our word for it? Look at the suggestions made by your Kindle app, the suggestions made by your phone’s voice assistant, or the response you got when you complained about a product on an online store’s live chat. Everything of it has to do with AI.
It’s no secret that social media sites employ AI and ML to enhance platform performance and personalise user experiences for increased engagement.
In this article, we’ll discuss the role that AI now plays in social media marketing and address some of the issues you’ve asked about it.
1. Research your rivals thoroughly first.
Since making a social media presence is so simple, hundreds of companies, both big and small, are taking advantage of it to promote their goods and services.
Such rivalry necessitates ongoing vigilance and investigation. This is why it’s helpful to employ AI solutions that can scour rival data, tracking metrics like audience size, engagement, positive reviews, and more.
With this knowledge in hand, you’ll be able to adjust your social media approach and get an advantage over the competition.
2. Make a selection of the best content from social media platforms
Content curation is one area where artificial intelligence has had a significant influence on social media.
- Improve the quality of your content
- Double-check your spelling and punctuation.
- Completing or continuing sentences
- Easy-to-use tool that checks for plagiarism and provides a plethora of other useful features to help you create interesting content for your social media accounts.
Writers of all skill levels may now rely on these AI writing tools for help as they crank out ever-increasing amounts of high-quality work.
3. Control the Information on Social Media
Ai solutions save marketers time by managing, scheduling, posting, organising, developing hashtags, and shortening links, among many other tasks. This frees them up to focus on other tasks, such content curation, innovation, marketing campaign development, etc.
In addition to developing streamlined procedures for managing your social media platforms and automating routine tasks, these AI management tools can assess the efficacy of your campaign through metrics like reach and engagement, as well as identify niche-specific influencers who can help promote your profiles. Because of this, social media marketing tools like Buffer, Edgar, Elink, and Buzzsumo have exploded in popularity.
4. Make use of artificial intelligence chatbots on social media
This is also a great resource for influencers who receive hundreds or even thousands of direct messages each day but don’t have the time to personally reply to each one. Artificial intelligence chatbots can take over this task while still fostering genuine conversation. Ai chatbots are indispensable for influencers and marketers thanks to their ability to gather data, provide reports, and glean insights.
5. The fifth tip is to put social listening and intelligence to use.
The artificial intelligence (AI) behind these platforms may monitor brand mentions on social media, predict future trends, and identify new demographics to target. Social listening may also be used to improve search engine optimization.
6. Using Machine Learning for Ads on Social Media
Organic growth has its limits due to ever-changing algorithms that favour sponsored ads, therefore advertisements are an integral aspect of any comprehensive social media plan.
Captioning, making graphics, including calls to action, keeping tabs on how long an ad runs, etc. are all within their sphere of control. AI-generated commercials may evaluate the efficacy of existing marketing strategies and offer suggestions for future improvements.
7. Take Careful Notes on Critical Information and Analysis
Access to rich data that may influence more informed advertising decisions is another significant benefit of Ai and machine-learning systems.
8. Insights from Visual Analysis of Content
Visual material like videos, pictures, infographics, etc. is essential on social media platforms, but not all campaign visuals or post creatives pan out.
When you use Dash Hudson, a visual intelligence marketing platform, your social media visual material may be analysed and its attractiveness, performance, and success predicted before it is ever posted. It can also analyse a photo’s colour scheme, topic matter, composition, and more to guess how its followers would react to it.
Knowledge as precise as this can help your visual material achieve its full potential in terms of social shares, likes, and comments.
9. Use Artificial Intelligence in Conjunction with Augmented Reality
A new trend is emerging in the social media realm, thanks to the combination of artificial intelligence and augmented reality, which allows consumers to virtually try on things before making a final purchase decision. Nowadays, it’s possible to put on different glasses and even entirely alter a person’s appearance with only a few clicks and the right filter on Instagram or Snapchat.
The same idea applies to this latest fad, in which companies give their followers a chance to taste the product, share their experience on their stories or timelines, and then buy the goods straight from the company. In an effort to increase sales and differentiate themselves from rivals, popular brands like Ray-Ban have included a virtual try-on experience on their social media channels.
10. AI-Powered Content Repurposing
Although original, interesting material is usually the best bet, there are times when repurposing older, but still-relevant information is the better option.
Managers in charge of social media platforms may now start digging through old posts and figuring out how to reuse them. If you’d rather have your executives focus on curating and making up fresh campaigns, you may assign this task to a platform aided by artificial intelligence.
These days, an artificial intelligence (AI) social tool may read a blog post or news story on your website, understand its context, and then post relevant information to social media. With a given Website, paper, webinar, podcast, video, or audio file, it may impressively generate Tweets, posts, audio, and video clips.