If you are looking to attract potential followers and customers, increase brand awareness, drive traffic to your website, reach and retain online campaigns, improve your sales growth, and so on.
TikTok is the perfect place to advertise your brand or business with thousands of followers.
This blog post will discuss some incredible hacks on TikTok Ads every marketer needs to know in 2021.
About TikTok Ads
TikTok is a powerful and easy-to-use platform for every individual and business to advertise their brands and services to millions of users worldwide.
TikTok offers an incredible opportunity for brands to look forward to their reach.
If you have a small business with a minimum budget, TikTok ads provide several unique tools to spread your brand globally. With these ads, you can target your TikTok audience based on gender, age, location, interests, and other unique strategies.
TikTok offers a variety of creative ad formats for users to explore their brand and business. Here are five types of ads on TikTok:
- Brand Takeover Ads
- In-Feed Native Ads
- Hashtag challenge Ads
- Branded Effects
- Top View
1. Brand Takeover Ads
The brand takeover is one of the best advertising formats that deliver mass awareness and builds direct sales. It is a full-screen ads format that appears on the screen immediately when the user enters the app.
In this ad, TikTok offers only one take per day per category. It means brand takeover definitely catches a lot of user impressions within a short span of time.
If you buy TikTok likes, you can instantly reach your brand to loyal audiences. it is an excellent option for your brand to get the fastest growth and receive massive TikTok users within a short time.
You can use images, GIFs, and videos on these ads to bring more attraction. It not only appears as soon as the user opens the app, but it also displays on the For You page. The clickable link on this ad directly diverts your audience to your landing page or a hashtag challenge.
2. In-Feed Native Ads
It is similar to the Instagram stories ad, and it appears in between the For You feed videos.
You can easily make super creative videos with multiple calls to action. You can make In-Feed ad videos between 9-15 seconds.
Using this ad format, you can encourage your audience with effective CTAs like downloading your app, shop now, visit your website, and so on.
It is also a skippable ad, and you can catch the user’s attention only within 2-3 seconds. So, make sure to create your video more attractive and engaging.
3. Hashtag Challenge Ads
It is similar to normal hashtags challenges and hashtag trends on TikTok. Branded hashtag challenge encourages user participation to make something new and fresh content and build brand awareness.
It is an awesome way for brands to collaborate with their targeted audience and increase their online community very shortly.
Branded hashtag challenge provides both organic and sponsored opportunities for your brands. When a user clicks on a sponsored hashtag, they have directly reached a landing page.
4. Branded Effects
It is similar to Snapchat’s branded lenses and effects. Now TikTok offers several effects for brands like stickers, AR filters, green effects, and lenses.
A branded effect is an excellent way to attract and encourage TikTok users to interact with your brand directly.
It is a fresh advertising feature that helps to build your brand takeovers. It appears on the screen after 3 seconds after the user opens the app.
Top View ads appear at the top of the TikTok For You page. You can create these ads for up to 60-seconds with auto-play and sound effects.
These are the effective TikTok ads that everyone needs to know in 2021. In the upcoming years, social media will be empowered in the world of digital marketing. TikTok is one of the fastest-growing platforms globally, and it takes your brand with a huge audience.