If you’re not using TikTok, you should start. Whether you’re a business owner or an individual trying to build your own personal brand, you can’t afford to ignore TikTok any longer.
In its short six years on the market, TikTok has amassed more users and more watch time than any other social media platform.
As of January 2022, 1 billion unique users are actively using Tiktok each month. In 2021, Tiktok surpassed all other websites in traffic, and the app’s downloads have since surpassed 3 billion.
This massive audience makes it obvious that your brand needs to be present on Tiktok.

But it’s no secret that building a following and reputation on any social media platform is difficult, which brings us to our topic today.

Tags that come after a hash sign are called hashtags. Maybe you’re familiar with hashtags from other social media sites, but I’d be lying if I said they worked the same way on TikTok.

TikTok Hashtags: Why They’re So Useful

  • Hashtags help you stand out from the crowd because they place your videos directly under the relevant search results when a user looks for that particular hashtag. This increases your visibility to new followers by exposing you to a wider audience.

  • TikTok’s hashtags allow users to find new competition. You can use this information to your advantage when planning or revising your social media strategy and conducting research on the competition.

  • Using TikTok hashtags, you can find influencers to partner with for future campaigns and promotions.

  • Hashtags on TikTok are also helpful because they provide information to the app’s recommendation engine. People who watch a lot of shoes videos on TikTok are more likely to be shown advertisements for shoe stores.

  • Once TikTok starts using hashtags to show your videos to the right people, you’ll see a spike in views.

Tips on Locating Relevant TikTok Hashtags

As a result of the latest TikTok update, the discover page has been replaced with the ‘friends’ page, making it marginally more difficult to locate desired hashtags.

Go to the “friends” tab, and then open the search page by clicking the search icon in the top right corner. In the search bar, enter a keyword associated with your company or industry, and then swipe to Hashtags.

A Plan for Using Hashtags on TikTok

Hashtags can be a powerful tool for expanding your Tiktok audience, but only if used properly. Create a plan.

As you formulate your plan, think about the following:

Who is this information aimed at?
Whence do they hail?
What action plan do you recommend for them to take if they come across the material? (Should they click “like,” “comment,” “follow,” or “join”?)
When you have the solutions to these problems, everything else will become clear.

There are three different kinds of hashtags to think about when planning your TikTok Hashtag strategy:

Common hashtags

Hashtags that are specific to a topic or category of content
Hashtags with a specific geographic location
Tags With a Wider Scope

To put it another way, these are widely followed hashtags. TikTok’s top trending hashtags are category-spanning terms.

To name a few: #fyp #foryou #foryoupage #tiktok #tiktokviral #viral #trending

You shouldn’t use more than two of these broad hashtags in your post caption because they already have a large audience. If you want your post to be seen by the widest possible audience, these are your best bet.

Hashtags that are Unique to a Certain Topic or Piece of Content
The term “niche” refers to a specific segment of a larger industry that deals with a narrower topic. Promoting your business on social media platforms falls under the umbrella of digital marketing.

Niche-specific hashtags are great when you want people to sign up for your webinar, buy your downloadables, or join your email list. They connect you with an audience eager to hear your message.

Niche hashtags and content hashtags

Niche hashtags and content hashtags serve similar purposes. Hashtags related to your video’s content are an effective way to increase its visibility.

To illustrate, let’s look at an illustration.

Let’s pretend for a moment that Social Champ was planning to produce a video titled “How to Grow on Tiktok.” The following list of hashtags is available to them.

Specifically targeted content: #tiktokgrowth #tiktokgrowthtips and #socialmediatips #socialmediamarketing

Using popular, niche-specific hashtags is a surefire way to boost the visibility of your posts.

Where can I look up the most effective hashtags for my specific niche?

Just head on over to the search page and plug in a keyword that people might associate with your company. If you can only use two, pick the most popular ones.

hashtags for a specific location
The majority of TikTok users don’t bother with location hashtags because they aren’t useful for gaining the kind of widespread exposure that motivates most users to use the app in the first place.

The use of regional hashtags is highly recommended when promoting a campaign in a specific area. Consider if Zara launched a campaign in Mexico.

They might use some Mexican-themed hashtags. Examples include #México and #mexicotiktok.
A Guide to Hashtag Coordination

Here are three strategies for finding suitable hashtags now that you know their types.

Continuing with the SocialChamp example from before, 2 general hashtags, 2 specific hashtags, and 1 content-specific hashtag;

General: #fyp #tiktokviral

Specialization – Social Media Marketing and Tips

TikTok Growth Tips and Content

In other words: 1 General Hashtag + 2 Specific Hashtags + 1 Location Tag
For a campaign in Atlanta, we can look at how the Social Champ did things.

Extensive – Especially for You

Market segmentation – Social Media Marketing Advice

Specifically, in the city of Atlanta.

Using #SocialChampion as an example, use 2 specialised hashtags in addition to 2 content-based ones.